KBeautyMATCH

About

Korean skincare, made easy for UK shoppers

KBeautyMatch is an independent UK-based discovery platform for Korean beauty. We curate skincare from 24 Korean brands and help you match products to your skin type and concerns — so you can shop with confidence, without wading through hype.

What we do

We believe Korean skincare shouldn’t feel like homework. Our free 17-question Skin Match quiz analyses your skin type across five categories and identifies up to three concerns from a list of thirteen. You get a personalised set of recommendations pulled from a library of more than ninety K-beauty products — covering cleansers, toners, serums, moisturisers, sunscreens, masks, and more.

Each product on KBeautyMatch is checked against real retailer listings. We sync prices daily from LookFantastic and Boots UK, and link to Olive Young Global, Jolse, Amazon UK, and StyleKorean where available — so you can compare options and find the best UK availability in one place.

How we curate

Every brand we list has to meet three conditions:

  • Korean-made: All brands are based in or made in South Korea. No cross-listing of Western brands that happen to sell in Korea.
  • Retailer-verified: Products must be sold at an established retailer we can link to — no drop-shipping, no grey-market sources.
  • Formulation-transparent: We list the key active ingredient for every product, so your match isn’t a black box.

Editorial independence

Brands do not pay to be listed, and no brand can buy a higher ranking. Our recommendation engine is driven by your skin profile and the product’s stated suitability — not by commercial arrangements.

We earn a commission when you buy through affiliate links to partner retailers. This supports the running of the site but never changes what we recommend. See our affiliate disclosure for the full picture.

Who runs KBeautyMatch

KBeautyMatch is operated by Elsrick Ltd, a company registered in England & Wales, based in London. We’re a small team focused on making thoughtful Korean skincare accessible to UK shoppers.

If you have feedback, questions, or a brand you’d like us to consider, get in touch at hello@kbeautymatch.co.uk or via our contact page.

The quiet-beauty belief

We’re inspired by the Korean idea of jeongseong— the quiet, patient care behind every good routine. Skincare isn’t a sprint, and great products rarely shout. We aim to help you build a routine that feels considered, not complicated.