Anua
Rice 70 Glow Milky Toner
Key ingredient: Rice Extract 70%
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For dehydrated, dull, or barrier-compromised skin that finds heartleaf-based actives too astringent, the Anua Rice 70 Glow Milky Toner pivots Anua's minimalist formulation philosophy to fermented rice — 70% rice extract concentration, milky-cushiony texture, designed specifically for dry-side skin types the Heartleaf 77% Toner doesn't serve as well.
The ingredient story
Hero ingredient
Fermented Rice (Oryza Sativa) Extract — 70%
Concentration
70% rice extract by weight (front-of-bottle claim). Includes both rice bran water and fermented rice extract.
Deep-dive
Read the full guide →How it works
Fermented rice delivers a buffered cocktail of amino acids, naturally-derived niacinamide, ferulic acid (antioxidant), low-concentration kojic acid (tyrosinase inhibitor), phytic acid (mild chelating exfoliant), and beta-glucan. Together these brighten gently, hydrate via the amino acid pool, and provide antioxidant protection — all in one ingredient that delivers what multiple actives would otherwise need to. The 70% concentration means the actives are present at clinically meaningful levels rather than marketing-only trace amounts.
What the evidence shows
Fermented rice has decades of cosmetic-dermatology research showing measurable tone evenness and barrier benefits over 4–12 weeks of consistent use. The 2024 Korean Journal of Cosmetic Science publication on rice ferment formulations specifically called out 70%+ concentrations as the threshold for reproducible clinical effect. See /ingredients/fermented-rice for the full stack of compounds rice fermentation produces.
Very rare rice grain allergy may trigger topical reactions — patch test if you have grain allergies. Otherwise one of the most well-tolerated brightening actives available.
The brand
Philosophy
“Single-ingredient, high-concentration, no-fragrance formulations — the same philosophy that made the Heartleaf 77 Toner viral, applied to other hero ingredients.”
Anua is the Korean indie brand that broke through Western markets with the Heartleaf 77 Soothing Toner in 2023. Following that success, the brand systematically extended the high-concentration single-ingredient philosophy into adjacent categories — the Rice 70 line being the fermented-rice expansion. The strategic logic: Heartleaf 77 serves oily-acne-prone skin best, but a meaningful share of Anua's growing customer base has dry-sensitive skin that wants the same minimalist, evidence-led formulation philosophy in a more hydrating delivery. Rice 70 is the answer. The brand now operates across heartleaf, rice, peach, and quercetin-isolated lines, all sharing the same fragrance-free, alcohol-free, high-concentration positioning.
Where this fits in your routine
Routine step
Toner / first treatment step — after cleansing, before serum
Morning: cleanse → Rice 70 Toner (2–3 layers) → niacinamide serum → moisturiser → SPF Evening: double cleanse → Rice 70 Toner (3–5 layers) → retinol or other active → moisturiser → facial oil (if dry)
Best for: Dry-side skin, dehydrated skin, dull tone, sensitive skin that found Heartleaf 77% too astringent. The milky texture makes this more cushioning than the Heartleaf 77 toner.
Layering tip: Pairs particularly well with vitamin C — the ferulic acid in rice extract stabilises vitamin C and amplifies its antioxidant effect. Apply vitamin C first (low pH requirement), wait 10–15 minutes, then Rice 70 toner.
Pregnancy-safe.
Pairs especially well with
Beauty of Joseon Relief Sun SPF50+ — rice toner + rice-extract sunscreen = compounded morning brightening + barrier support
Numbuzin No.5+ Vitamin-Niacinamide Serum — rice toner first as the gentle base, niacinamide serum on top for stacked tone evening
Dr.Jart+ Ceramidin Cream — milky rice toner + ceramide-rich moisturiser = the classic dry-skin hydration sandwich
Full ingredients
Free from
Full INCI ingredient list (manufacturer)
Oryza Sativa (Rice) Bran Water (70%), Water, Glycerin, Methylpropanediol, Niacinamide, 1,2-Hexanediol, Butylene Glycol, Oryza Sativa (Rice) Extract, Saccharomyces Ferment Filtrate, Bifida Ferment Lysate, Lactobacillus Ferment, Panthenol, Sodium Hyaluronate, Allantoin, Adenosine, Polyglutamic Acid, Cetearyl Olivate, Sorbitan Olivate, Squalane, Tocopherol, Carbomer, Tromethamine, Disodium EDTA, Hydroxyacetophenone
What real users say
“I tried the Anua Heartleaf 77 toner and found it too drying for my skin type. The Rice 70 is the same minimalist formulation philosophy in a much more hydrating texture — finally an Anua product my dry skin loves.”
— Reddit r/AsianBeauty, 2024
“My PIH (post-inflammatory hyperpigmentation) faded slowly but steadily over 10 weeks of twice-daily use. The brightening is gentler than vitamin C but the trade-off is no irritation, ever.”
— r/SkincareAddictionUK, 2024
“The 7-skin technique with this toner is genuinely transformative. Three thin layers pressed in before bed and my skin looks plumper in the morning than any moisturiser I have tried.”
— TikTok review with 600k views
Texture / feel
Milky, slightly cushioning texture (more substantial than the Heartleaf 77 water-toner). Absorbs in 30–60 seconds into a plump finish with no residue. Faint sweet-rice scent, no added fragrance. Suits dry-side skin types particularly well.
Buying authentic
Verified UK retailers
Counterfeit warning
Anua counterfeits have grown alongside the brand's 2023–25 popularity. Genuine bottles have a holographic seal on the cap and a printed (not stickered) batch code on the bottle base. Buy from listed authorised retailers only.
This page was last reviewed on 2026-05-19. We update product storytelling when formulation, retailer availability, or evidence changes meaningfully.
About this product
A nourishing milky toner with 70% rice extract to deeply hydrate and illuminate dull skin. Smooths texture and boosts radiance for a healthy glass-skin finish.
Why Rice Extract 70% works
Rice Extract 70% provides ferulic acid and kojic acid precursors that gently brighten while delivering antioxidant defence.
